Neon Rock, Metallic Paper, Blue Scissors.

So we here at Rochambeau have been strenuously putting together the new lookbooks for our Fall 2009 campaign. That's right, lookbook is plural. Our very first post here at the Rochamblog was the award-winning Spring 2009 version. This go 'round we decided to make 3 distinct books, each with a different theme. Firstly, there's the Neon book (my favorite) that utilizes neon spray paint, electric tape, neon mylar, etc. Secondly, we have the Metallic book. It has a lot of real metallic paints with chemical reactions to make it oxidize with that greenish patina. Lastly, there's the blue book. Most of the pictures have a blueish tint to them, and are cut and pasted in interesting ways. Eventually, when we get closer to launching the line, we'll have full pdf's of all three to share. In the meantime, take a look at the behind-the-scenes making-of...