"Putting the Hot Back in Hotel"
A lobby full of trendsetters can make a hotel chic, but luring them in is easier said than done. W Hotels is looking to a fashion insider to help it recapture cutting-edge cachet. The hotel company today will name Jenné Lombardo to a job it calls "fashion director."
At work behind the scenes, Ms. Lombardo already has chosen six emerging designers to be backed by W Hotels next month at New York Fashion Week. The labels aren't widely known outside fashion circles but they have been showered with awards by the cognoscenti: Juan Carlos Obando, Nomia, Bibhu Mohapatra, Michael Angel, Rochambeau and Electric Feathers.
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http://online.wsj.com/article/SB10001424053111903596904576514293384502896.html?KEYWORDS=JENNE+LOMBARDO
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